Job Details
WHO WE RE LOOKING FOR
Spectrum Vision Partners ( SVP ) and OCLI Vision ( OCLI ) work together to provide world class eye care to our patients to improve lives. SVP, the management services team, supports OCLI vision, one of the largest multi-specialty ophthalmology networks in the U.S. Our unique model and collaborative culture differentiate us in the marketplace and in our service to our patients. We build our culture one hire at a time. We want to build a talented team that help us focus on delivering exceptional eye care: the kind of team people want to be a part of, and the kind of team we can t live without. We want to learn more about you and the kind of team culture you can help us create. We are interested in your relevant skills and what you can do. We are even more interested in your positive attitude and flexible mindset!
THE OPPORTUNITY AT HAND
We re looking for a passionate and driven Senior Marketing Manager to be responsible for planning, developing, and implementing all marketing strategies, marketing communications, patient recall initiatives and referral strategies. You will support business development and acquisition efforts, while directing and executing all of the company s marketing initiatives at the strategic and tactical levels. You will have a strong grasp of key business metrics as well as a keen focus on success measures across all marketing, recall and referral channels. This position is critical in establishing the company s presence as the differentiated market leader in each of its geographies and will have direct interaction with the companies C-Suite executives.
OUR EXPECTATIONS OF YOU
- You ll drive increased patient volume and enhance consumer brand awareness / experience
- Establish a thorough understanding of the business key drivers to inform strategic marketing decisions and function as a thought leader regarding opportunities for continued growth
- Develop and manage the marketing budget, including allocation of spend across various initiatives and channels
- Work with outside agencies to develop detailed marketing plans and strategies across all appropriate channels, including digital and traditional media
- Create an institutional and system-wide marketing reporting function that can track, measure and analyze performance
- Leverage marketing analytics to provide insight/make recommendations with a strong focus on patient volume, revenue, provider utilization, ROI, conversions, retention, recall, referrals and online reviews
- Develop and implement promotional strategies to drive patient volumeMonitor leading competitors positioning and strategies and devise counter-strategies to maintain/improve market leadership
- Develop content on website and all other marketing platforms with the support of outside agencies
- Partner/collaborate with key stakeholders, including senior executives, operations, compliance, medical leadership and finance
- Understand the digital environment and evolving technology/tools/platforms used to improve marketing initiatives with excellent working knowledge of digital strategies
WHAT YOU LL NEED TO SUCCEED
- Bachelor's degree from four-year college or university (business and marketing emphasis preferred)10+ years of marketing experience with 5+ years of digital advertising
- You re a dynamic leader with strong project management skills, and a desire to play a detail-oriented, hands-on role in a flat organization
- You re a critical thinker with outstanding problem-solving and communication skills
- Experience working across indirect reports and cross-functional partners
- Multi-unit healthcare background with experience leading marketing activities across more than 20 locations in multiple geographies preferred
- Ability to travel 20% of the time
WHO WE ARE
Our globally recognized healthcare team is comprised of some of the top minds in ocular medicine. Our senior management team has a combined 200 years of eye industry experience collaborating with some of the most recognized practices in the nation. While our providers have the expertise to diagnose and treat complex ocular, oculoplastic, and retinal conditions, we re also uniquely qualified to provide care for our patients from childhood though adulthood. We build relationships with our patients that last a lifetime
With nearly 1,400 employees, we support over 50 clinic locations, five state-licensed ambulatory surgery centers, and over 110 surgeons, doctors, and other medical professionals. Our brands include OCLI Vision, Island Eye Surgi-center, New Vision Cataract Center, AIO, and others.
At Spectrum Vision Partners we know that cultivating diversity and fostering an inclusive work environment is critical to our impact and success. We create an environment where no individual is advantaged or disadvantaged because of their background. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status. With a commitment to maintaining a bias-free environment in which harassment is prohibited, we respect cultural diversity and comply with the laws of the places in which we operate. We expect our business partners, suppliers, clients, and all of our team members to uphold these commitments.