Job Details
We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
We're looking for a self-starter who thrives in a fast-paced work environment and wants to grow within a tech-focused marketing team. As a CRM Associate, you will support daily operations of the marketing calendar for DraftKings across the Reignmakers and Daily Fantasy Sports products. You will play a key role in ensuring all marketing communications adhere to best practices and deliver an exceptional customer experience.
What you'll do as a CRM Associate, Fantasy Sports
- Setup and manage the performance of marketing campaigns across the Customer Retention & Monetization Team.
- Work cross-functionally with a broad set of Analytics, Product, and Engineering partners to incorporate user preferences, A/B tests, and product enhancements into channel plans.
- Serve as the CRM operational lead during peak hours in the sports world (this role will be required to work nights/weekends and show a flexible schedule to respond to changing business needs).
- Execute structured A/B tests and lead analysis of results to maximize business impact.
- Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.
- Work closely with the Marketing Creative team to deliver innovative, best-in-class creative concepts and designs.
- Write emails, push notifications, SMS, and more aligned to our marketing standards and brand guidelines.
What you'll bring- At least one year of relevant marketing experience, preferably in the eCommerce or gaming industry.
- Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field.
- Exceptional analytical skills with the ability to clearly communicate results and define the next steps.
- Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.
- Experience with A/B testing and knowledge of (or willingness to learn) HTML and other analytics tools.
- Knowledgeable sports fan with polished copywriting and oral communication skills.
- Willing to work non-standard hours based on the sports calendar.
- Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment.
Join Our TeamWe're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is $57,600.00 - $86,400.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.