Senior Marketing Analyst

Job Details

Responsibilities:

• Provides decision support for measurement and optimization of marketing and customer experience, alongside ad-hoc analytic requests, and execution of report development/automation.
• Analyzes member data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe/Google), statistical analysis tools, and campaign management software tools.
• Knowledge of industry best marketing analytical approaches and methodologies: Last Touch, Mutli-Touch, Marketing Mix Modeling, A/B, Multivariate and Lift tests.
• Evaluates customers online behavior resulting from paid digital campaigns.
• Creates comprehensive summaries of ongoing campaign performance.
• Develops visualization dashboards (Tableau/Datorama) leveraging multiple data sources for internal customers.
• Guides collaboration sessions with Enterprise Technology to ensure Marketings current and future data collection needs are met.
• Interprets customer patterns through statistical analysis.
• Defines and develops KPIs, success metrics and reporting mechanisms.
• Provides subject matter expertise for project related initiatives to enhance Digital & Sales Analytics toolset.
• Advises other marketing functions (website, online/offline advertising, creative brand) as the knowledge owner for member data.
• Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.
• Presents the results of their analytical activities, depicting the insights realized, and explaining the relevance of their results to the organizations business challenges.

Requirements

• 6+ years experience in marketing analytics, statistics, digital/marketing analytics, decision science, data science or equivalent quantitative education or experience.
• Experience with web analytics tools such as Adobe Analytics or Google Analytics.
• Required skills in the areas of SQL, data visualization, and machine learning in Python.
• Proficiency in Microsoft Office Suite.
• Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.
• Ability to synthesize analytical results with business input to drive measurable change.
• Experience with Tableau or similar data visualization tools.
• Effective written and verbal communication skills and ability to work collaboratively within teams across functional areas.

 Peyton Resource Group

 07/20/2024

 all cities,TX