Job Details
Job Title: Marketing Coordinator
Classification: Exempt
Location: Hybrid - Within 2 hours of College Station, TX
Reports To: Vice President of Marketing
Position Description:
The Marketing Coordinator is the position for someone who can take ownership of processes, take initiative, and engage with the entire team. The Marketing Coordinator will help in managing both our existing sales pipeline and developing new lead opportunities. This position will assist in the coordination and implementation of marketing strategies and will work with the Marketing and Commercial teams to generate new leads. This position will also coordinate corporate events, trade shows, career fairs, etc. and will support creative ways to promote the company (i.e. social media, advertising, email campaigns, etc.)
Essential Job Functions:
Essential job functions represent the fundamental job duties and accountabilities of the employment position the individual holding the position must be capable of performing. Persons with disabilities can perform these with or without reasonable accommodations. The Director or his/her designee may assign other duties and accountabilities limited to those consistent with the applicable scope of the appropriate professional job function.
Marketing Functions - 35%
Able to create marketing materials via InDesign, using Canva or other resources.
Generate graphic designs for digital and print collateral and marketing displays
Skilled in creating and editing powerpoint slides, templates and graphics
Manage G-CON Social Media activities including analytics to track performance
Comfortable working within a CRM to load leads, send emails and manage nurturing campaigns
Assist in managing the marketing function of the companys CRM
Ensures the consistency of the companys brand in all messaging across multiple platforms.
Manage Marketing expenses and track to expenses to the budget
Manage inventory of marketing promotional items and place orders when needed
Maintain and organize the storage of digital marketing collateral in company share drives
Work collaboratively with partnering companies and commercial teams for communication of product roll-out and other marketing initiatives
Tradeshows and Events - 55%
Manages all aspects of G-CON tradeshows, exhibits and events. This includes but is not limited to:
Show logistics such as shipping, set up and breakdown
Ensure company presence aligns with the goals of the show
Attendee registration and accommodations
Pre-show communications, post show analyses and customer follow up
Coordinate marketing materials and promotional items required for the event
Work within budget
Some travel may be required
Seeks additional tradeshow and/or sponsorship opportunities each year
Marginal Job Functions:
Marginal job functions identify accountabilities that are performed but are not essential as defined above. Marginal job functions may be reassigned and must not prohibit the employment of a person with disabilities.
Administrative - 10%
Administrative functions as needed
Position Specifications
Qualification Requirements:
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
Education and/or Experience:
Bachelors Degree: Marketing, Communication, English, or a related field preferred but not required.
Minimum of 3 years Experience in a marketing, product management or sales support capacity.
Int. Adv. Experience with event planning and coordination.
Int. Adv. Experience using a CRM such as Hubspot and Mailchimp
Adv. Knowledge of social media platforms for business
Beg. Lead generation strategies and techniques
Adv. Organizational Skills
Adv. Communication Skills
Adv. Time-management skills
Beg. - Int. Understanding of life sciences industry
Adv. Proficient in all Microsoft Office products including Word, Excel and powerpoint.
Beg. Int. Knowledge and understanding of Search Engine Optimization
Beg. Int. Skill in web design using Wordpress, HTML 5 or related
Int. Skill in graphic design programs such as InDesign, Adobe Illustrator and Photoshop and Canva
Language Abilities:
Ability to analyze, interpret general business periodicals, professional journals, procedures and governmental regulations. Ability to write professional correspondences. Ability to write routine business reports. Ability to write formal speeches and articles for publication that conform to prescribed style and format. Ability to present formal information in one-on-one and small group situations to customers, and/or other employees. Ability to present information and respond to questions from groups of administrators, managers, employees, customers and/or the general public. Ability to respond to common inquiries or comments from customers, or members of the community. Ability to effectively present information to administrators, top management, public groups and community.
Mathematical Abilities:
Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rate, ration, and percent and design and interpret charts and graphs to communicate business issues. Ability to work with mathematical concepts such as probability and statistical inferences to business issues.
Reasoning Abilities:
Ability to carry out detailed written and/or verbal instructions. Ability to solve practical problems and deal with a variety of variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form to carry out business objectives. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Temperament:
Focus and action-oriented. Performance under little structure. Flexibility and coping with change. Multitasking. Ability to maintain composure in a stressful environment. Freedom to work from supervision. Team player.
Other Abilities:
Excellent interpersonal and organizational skills
Ability to travel domestically or internationally on occasion
Collaborative team player
Ability to make decisions and recommendations
Ability to demonstrate professionalism with personnel and management
Ability to gather, organize and analyze information skillfully
Must be able to communicate effectively through oral and written communication