Job Details
Position: Outreach Marketing Manager
Reports to: Finance/Human Resources
Location: Bordentown, NJ
Travel: 25%
Company Overview
With a true passion and an unwavering dedication to championing the benefits of cannabis, Evolve Cannabis (EC) offers a truly immersive experience within its store. Evolve Cannabis is a recreational marijuana store offering a variety of adult use marijuana products. EC sources its products from premier producers.
Overview of Position
The Outreach Manager holds ultimate responsibility for EC marketing activities and oversees the development and delivery of a fully integrated marketing strategy in order to drive EC's success in the cannabis industry in and beyond.
The position will require 10% focus community outreach; 30% focus on customer experience internally and externally, to insure customer satisfaction. 60% focus on marketing promotions through CRM, Dutchie, Alpine IQ, app engagement, text messaging, email, specials. Promotion, events, pop ups, vendor coordination, Social Media posting and stories, hyper local messaging with local businesses
Champion the brand strategy and thought-leadership via strategic opportunities and partnerships
Work closely with product management team to define marketing goals and programs Develop the marketing strategy for new and existing products in collaboration with the Product Manager
Oversee implementation of the communication strategy - including campaigns, events, digital marketing, and PR - for both internal and external audiences
Engages local businesses, business organizations, and community organizations Work closely with dispensary team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
Oversee and act as liaison between product management, customer affairs as well as public relations addressing all client issues internally and externally insuring a positive customer experience.
Demonstrate effective management of marketing, advertising, and promotional activities for EC by collaborating to create, launch, and track performance of new products and campaigns Manage social media presence and direct programs to improve social media reputation and recognition, develop consistent content, update website and related web presence such as Weedmap, Leafly and similar
Manage the use of the company's customer relationship management software, Sprout, and loyalty program
Undertake continuous analysis of competitive environment and consumer trends
Core Competencies
To succeed, the Outreach Manager must be: Passionate, Informed, Approachable, Energetic and Trustworthy. The Outreach Manager must consistently and uncompromisingly embody and demonstrate the following:
- Integrity
- Personal Accountability
- Teamwork
- Problem Solving
- Confidence
- Flexibility
Duties and Responsibilities Responsible for all aspects of marketing projects including: meeting deadlines, time management,contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures
Establish and articulate marketing project scope, strategy, and objectives to appropriate employees and key leadership
Manage creative production of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to finished product and execution Understand the products and services offering and approach of key competitors; communicate products and services differentiation to dispensaries and provide input to senior leadership Provide assistance on press releases, contributed articles, presentations, events, and conferences Develop brief for design, copy, image, and content needs in the development of sales tools, collateral, advertisements, events, websites, and other promotional activities
Act as a brand steward, upholding brand and trademark standards and consistency in all projects
Assist with sales reports
Ensure department compliance with established standard policies and procedures
Manage external vendors and agency partners as needed
Monitor and report project expenses and process invoices with accounts payable
Social Media Engagement Instagram and Facebook - Minimum one story per day, One post per week, Minimum of 10 comments per day. And a minimum of 10 Likes on local businesses or industry (separately from where commenting on). Daily Alpine IQ and Dutchie review,
Other projects as assigned
Education Bachelor's degree in Marketing, Advertising, Business Management, or related field preferred
Work Experience RequiredProven track record of success in senior marketing roles including team management Entrepreneurial mindset with the ability to spot original branding opportunities Minimum of 3 years' experience in marketing, communications in rolestaking on progressive responsibility
Experience in a startup company preferred
Required Knowledge Excellent knowledge of Microsoft Office and Adobe Creative Suite
Knowledge of web-based project management tools and collaboration technologies
Familiarity with CRM software as well as social media platforms
Skills and Abilities Confident, driven and dynamic leader
Excellent project management and organizational skills, positive problem-solving attitude
PLEASE NOTIFY IF A CITY OF BORDENTOWN RESIDENT!