Job Details
**Not a remote position**
DiaMedical USA is a fast-growing medical equipment distributor looking to fill a Marketing Director position in our Farmington Hills, MI office. At DiaMedical USA, our mission is to improve quality healthcare by acting as a turnkey solution for healthcare facilities and educational institutions, allowing clinicians and instructors to prioritize patient care. As one of the largest healthcare and education equipment providers in the country, we achieve our mission by simplifying the purchasing process and operating as a single source supplier of over 1,500 healthcare and instructional manufacturers.
The Marketing Director will have extensive marketing experience and a comprehensive knowledge of branding. They will be responsible for assisting in the development, implementation, and evaluation of the print and digital marketing strategy to support the long-term business objectives of DiaMedical to including catalog creation, email, social, and digital advertising campaigns. This position oversees the daily operations of the marketing team and collaborates with other functional areas to execute the strategy.
Key responsibilities and other duties as assigned:
- Leads the marketing team in the execution of marketing goals and initiatives.
- Develops and implements effective marketing strategies to drive overall sales growth.
- Aligns digital campaign strategies to the overall Marketing strategy and leads the digital marketing team to ensure execution of marketing goals and initiatives and consistent brand messaging across all digital platforms.
- Oversees and approves the production of printed promotional marketing materials including product catalogs, brochures, flyers, direct mail, and other means of marketing specific to the target audience with consideration to design, layout, and copy.
- Ensures all marketing materials have a cohesive look and feel that is aligned to the DiaMedical brand to include design templates and brand style guide.
- Builds and maintains the digital marketing calendar by analyzing historical sales, past digital performance, customer feedback, industry trends, and sales forecasts.
- Tracks and analyzes marketing campaign performance to suggest improvements.
- Manages internal marketing systems to ensure efficiency in marketing automation, content generation, and project management.
- Identifies DiaMedicals target audience and creates, manages, and grows our email lists/databases for lead generation.
- Assigns the graphic design work across the Graphic Designers based on skills, deadlines, and project workload.
- Manages sales of digital and print advertising space to outside vendors.
- Oversees social media posts to ensure key messaging and brand are aligned to strategy and proofreads for clarity and correct grammar and spelling.
- Fosters relationships with prospective blog contributors, brand advocates, industry experts, and suppliers to solicit content and testimonials.
Travel:
- US Travel between 5-10% on an as needed basis.
Supervisory Responsibilities:
- Determines resource needs and manages the members of the marketing team as a highly functional team while promoting a diverse, harassment-free work environment.
- Responsible for teams time management, performance management, and career development.
Education:
- Bachelors degree in Business or Marketing; Masters degree preferred.
- At least 5-7 years of progressive business-to-business marketing and experience creating marketing strategies required.
Skills and Experience:
- At least 3 years of experience successfully developing and managing creative marketing teams, strategies, and budgets to meet business objectives.
- Ability to see the big picture and develop long-term marketing strategies to drive sales growth.
- Strong analytical skills with ability to analyze data to determine effective marketing strategies.
- Demonstrated work experience in B2B focused Digital, Email, and Social Media Marketing.
- Proficiency in marketing automation technology.
- Experience with A/B and multivariate testing and email Campaign Management experience.
- Keen eye for digital media design and content development to drive sales.
- Highly creative problem-solver with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
- Innovative with a passion to present and implement new ideas and techniques.
- Strong collaborative skills and willingness to foster a team-oriented work environment across all levels of the organization.
- Proficient in Microsoft Office programs including Word, PowerPoint, and Excel.
- Excellent written and verbal communication skills.
Benefits and Compensation:
- Competitive wages.
- Medical and dental insurance coverage options.
- 401(k) with company match.
- Paid time off and paid company holidays.
- Casual dress code.
- The opportunity to make a difference in the ever-growing healthcare field.
Physical and Cognitive Demands: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis and may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this position, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; talk and hear; and requires color and close vision. The employee is occasionally required to stand; walk; stoop or kneel. The employee must occasionally lift and/or move up to 15 pounds. No employee is authorized to lift weight over 50 pounds without assistance.
This role requires the individual to be able to understand, remember, and communicate moderately complex information and understand problems and collaborate on alternative solutions; organize and prioritize thoughts, ideas and own work schedule; apply common sense, analyze and make decisions which have significant impact on the immediate work unit and monitor impact outside immediate work unit; express written and spoken word for internal and external communications and compose materials such as detailed reports, forms, letters, manuals, catalogs, publications, etc. and communicate information; and compute, analyze and interpret numerical data for reporting purposes.
DiaMedical is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics.
Information is available here: