Job Details
Application Deadline: Applications will be accepted until the position is filled. Preference given to applications received by July 12, 2024.
About Communities United for Police Reform (CPR): Communities United for Police Reform (CPR) is an unprecedented campaign to end discriminatory policing practices in New York, and to build a lasting movement that promotes public safety and reduces reliance on policing. CPR runs coalitions of over 200 local, statewide and national organizations and has won significant organizing, policy and litigation victories since being launched in 2012.
Position Summary: The Digital Media Coordinator will work with CPR Managing Director, communications consultants, other staff, members, partners, and supporters to implement a strategic digitial communications plan that advances the campaign's public policy, public education, organizing and strategic communications objectives. This includes coordinating timely responses to emerging media opportunities that advance campaign priorities; using digital media and social media strategies to build public support for campaign priorities; managing the campaign's digital infrastructure; and expanding CPR's audience reach and impact.
As a member of a small staff team, the ideal candidate has experience with digital/online campaigning and traditional media, strong writing and graphic design skills, is committed to CPR's issues, flexible and effective in a fast-paced and evolving environment, and has a great sense of humor.
Position Reports to: Managing Director
PRIMARY RESPONSIBILITIES
Digital & Online communications (60%) -Develop and drive digital and online communications strategy to engage audiences in CPR's campaigns, key events, issue education and fundraising, including:
- Manage and grow CPR's social media accounts: produce and curate daily content (text, graphic, video, audio, etc.) for social media platforms; cultivate and engage online audiences, including social media influencers, to expand the audience committed to police accountability and engage key audiences to take action in support of CPR's campaigns, both online (e.g. sign petition) and offline (e.g. attend rally); monitor social media networks and engage in social media listening for news and trend developments related to key campaign issues and developments; and develop and carry out strategies to engage CPR's voice/leadership in the conversation.
- Develop and manage content for CPR websites, e-communications and other online properties: draft and manage website postings; manage website design updates, including drafting concepts and/or working with relevant website/design vendors to execute projects; create and manage content calendar for mass email communications, including draft content for timely email communications; produce e-communications content (writing, layout, design) and execute strategies to grow CPR's email lists; develop audience engagement strategies, including list segmentation and customization, to expand the reach and impact of mass email communications; maintain & distributed monthly calendar of CPR and CPR member campaign-related events.
- Coordinate CPR's social media partners: organize specific social media projects and mini-campaigns that advance CPR's priority goals; develop digital media resources, including graphics and sample content for use/adaptation by CPR members and coalition partners; coordinate social media teams to cover key campaign events, including producing live social media updates, livestreaming, and other forms of live documentation
- Track, analyze and report on digital metrics to assess reach/impact and inform digital/online communications strategy.
Traditional and grassroots media (30%) - Work closely with the Managing Director, other CPR staff, communications consultants, and campaign members to support implementation of CPR's traditional and grassroots media work, including:
- Coordinate materials/media production and distribution. Work with relevant staff, members and others to manage development, design, production, distribution and inventory of print and online materials (e.g. reports, signs, infographics, fact sheets, flyers) and multimedia content for the campaign.
- Work with Managing Director, communication consultants and other senior staff to coordinate media outreach and responses to media requests, including confirming spokespeople for media requests; produce and share daily and occasion-specific media clips reports of relevant news coverage and media mentions; coordinate communication with relevant internal committees; coordinate relevant training opportunities for members; draft updates to media materials (e.g. talking points, press advisories) as needed; when appropriate, communicate messaging shifts with key campaign spokespeople and partners.
- Help coordinate Communications Affinity Group. Work closely with the Managing Director to schedule/coordinate meetings and conference calls (as needed), solicit input/involvement, keep members informed of key campaign developments; and help coordinate opportunities to build communications capacity of member organizations.
Other Responsibilities (10%)- Provide logistical and administrative support for communications projects and events, and scheduling support for the Director of Communications.
- Share infrastructure/administrative responsibilities with other staff; participate in regular staff meetings and other campaign meetings, as requested.
Qualifications and Skills of Ideal Candidate- Passion for/knowledge of police accountability issues and demonstrated commitment to the vision and values of CPR. Knowledge of key issues, commitment and demonstrated experience working with/organizing diverse communities directly affected by discriminatory and abusive policing, particularly low-income communities of color, including: youth, LGBT people, homeless people, immigrants, Muslim communities, women, and people with disabilities.
- At least 3 years of experience coordinating multi-faceted communications strategies in a campaign setting, reaching various audiences (e.g. producing press and other materials, managing online and socialmedia to advance campaign goals). Demonstrated experience as effective online campaigner, using Facebook, Twitter, Instagram and other social media platforms as organizing tools.
- At least 3 years managing dynamic websites, content management systems and online organizing tools (including experience with Drupal, SquareSpace, WordPress and other website content systems). Strong knowledge of website usability and email marketing best practices; working knowledge of HTML to execute effective design.
- Excellent and fast graphic design skills (Canva, Photoshop, Illustrator, InDesign, etc.), track record of producing high quality graphic design within quick timelines.
- Excellent writing, research and communications skills, including: demonstrated ability to analyze issues, think strategically, and communicate complex issues clearly and persuasively to a variety of audiences; strong track record of writing well, quickly, and within deadlines.
- Strong interpersonal and team skills with proven ability to help lead committees and work both independently and in collaboration with others.
- Understanding of, and flexibility in, a small team, fast-paced environment and excellent organizational skills: creative, results and detail-oriented, and able to manage and prioritize multiple responsibilities within deadlines.
- Experience providing technical assistance and training highly preferred.
- Spanish language proficiency preferred
Compensation and Schedule: This is a
full-time salaried position, located in NYC, with generous benefits package (including health, vision, and dental paid by employer, wellness stipend, generous paid time off, commuter benefits, life insurance, and guaranteed employer contributions to 403b retirement plan after 1st year of service. CPR staff work in a hybrid work environment that includes weekly in-office days on Mondays and Wednesdays. Most work is conducted during business hours (10am-6pm), however, schedule varies based on activities of the campaign, and may require working earlier mornings, evenings and weekends, as needed.
Annual salary range for this position is $60K-$70K, based on experience and qualifications.
Communities United for Police Reform (CPR) is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, sexual orientation, gender identity, age, ethnicity, national origin, religion, or disability. Please be advised that we can only respond to those we intend to interview. For more information about CPR, please visit our website at www.changethenypd.org.