Job Details
BRAND MARKETING MANAGER
HOW THE JOB WORKS
Reporting to the Senior Director of Integrated Marketing @ KCP, The Brand Marketing Manager is responsible for managing, supporting, and coordinating unified marketing campaigns and activations across all touchpoints and consumer mediums, to help create a full funnel brand marketing strategy. This role will help to execute digital, platform advertising and media, and strategic partner strategies across the partner portfolio (both domestically and internationally) in order tosupport the ultimate integrated marketing objective of maximizing ROI on campaigns to ultimately create cohesion and drive brand, channel, and partner growth.
This role will work as a liaise between the brand and partners, as well as any applicable agencies. The ideal candidate is a proactive contributor, is highly detail oriented and organized and values attention to detail and is a strong collaborator.
This position interfaces internally with the following departments: Merchandising and DTC, Strategic Partnerships (Domestic and International), Creative Services and Social Media, PR Communications and Social Impact.
HOW YOU WORK
Report to the Senior Director of Integrated Marketing and collaboratively work cross-functionally with internal and external partners and/or agencies to support brand, digital, and strategic partner needs as well as help to drive brand enhancing marketing initiatives.
Support and execute end-to-end project management of marketing campaigns across a variety of platforms and consumer touchpoints including but not limited to social, digital, media and marketplace. Ensuring consistency and cohesion.
Liaise between brand and licensed strategic partners, being the main communication link for any and all marketing campaign requests.
Initiate briefs to the internal brand team for any strategic partner requests that support both ongoing and/or specific seasonal initiatives the partners have, or new launch opportunities.
Coordinate and support strategies for both brand and performance enhancements on various key retailer marketplaces, in collaboration with strategic partners, the KCP strategic partnerships team, and external retailer media networks, to ultimately drive brand and product awareness and channel growth.
Coordinate a monthly progress report/newsletter to our strategic partners, as well as internal stakeholders, to share noteworthy brand and business updates.
Ensure transparency to strategic partners on a seasonal basis for where the brand will support their business across a variety of activations.
Support and integrate into the go-to-market process to ensure any components of strategic partner marketing support are initiated early, and are part of the overall seasonal brand strategy.
Initiate briefs to the internal brand team for any and all performance marketing needs that support owned and operated digital channel needs including but not limited to Search, Social, Affiliates, and CRM. Traffic all briefs and deliverables end to end.
Help to develop and execute all 360 brand go-to-market marketing and media activities from initial brief to execution.
Share learnings across organization to inform future initiatives, optimize campaigns, and creative best practices.
Support all day-to-day functions of the Integrated Marketing team and other Marketing group functions.
Monitor/organize meetings and calendars for a variety of marketing and go-to-market milestones.
Conduct ongoing market research and competitive assessments to help evaluate opportunities.
SKILLS AND ABILITIES REQUIRED:
- Strong project management skills and understanding of how to manage the priorities of multiple partners and initiatives in a complex environment.
- Understanding of a full funnel marketing approach and associated tactics.
- Ability to define measurement objectives and analyze performance results of marketing campaigns to help inform future planning.
- Experience in digital marketing, platform marketing, and advertising and media approaches.
- Editorial mindset that seeks to understand what audiences consume and how to market towards it.
- Go-getter, self-starter mentality while working well in a team environment.
- Clear communicator with attention to detail.
- Ability to be flexible, with effective problem-solving skills.
- Strong interpersonal skills and a professional, respectful demeanor.
- Strong commitment to quality, efficiency and effectiveness.
- Ability to effectively work cross-functionally.
EDUCATION AND EXPERIENCE REQUIRED:
Minimum 3 years experience in a Marketing role.
Education Requirements:
- College degree required in Marketing, digital/ecommerce, communications or other related field.
Computer equipment and level of software requirements:
- Computer skills: Microsoft and/ Mac Office applications, including PowerPoint, Keynote.
HOW WE WORK FOR YOU
Medical, Dental, and Vision packages
401K and company match
Competitive time-off package including Unlimited PTO and Company Paid Holidays.
Paid Parental Leave
Online Associate Discount
Pre-tax commuter benefits
HOW OUR CULTURE WORKS
Our goal is to be the global standard for New York style and social consciousness. At Kenneth Cole Productions, we bring together respectful, innovative people, in a culture of, collaboration, accountability, and passion for our brand and product. We hire those who are innovative, courageous, interesting, ambitious, and genuine.
For over 40 years, Kenneth Cole Productions, Inc. has been one of the worlds most recognized fashion companies. This could not have happened without one key asset: our Associates. Designing, marketing, and selling a broad range of shoes, clothing and accessories. Kenneth Cole Associates are courageous thought-leaders who are relentless in their pursuit of excellence.
As an entrepreneurial organization of energized and devoted individuals, we promote, inspire and embrace an atmosphere of mutual respect, creative thinking and results-driven accountability. We foster an incredibly collaborative workplace, which we fill with people who work hard (and play hard) together.
OUR COMPANY DESCRIPTION
Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, versatile, and functional clothing, shoes and accessories that make daily dressing effortless under the labels, Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted as well as footwear under the name Gentle Souls. Kenneth Cole is a global fashion brand that designs, markets, and distributes high-quality apparel, footwear, and accessories. We work closely with 22 domestic and 12 international licensing partners to create modern, functional, and stylish products that inspire individuals to look good and make a positive impact in the world. The company has also granted a wide variety of third-party licenses for the production of men's and women's apparel, fragrances, watches, eyewear and several other accessory categories including children's footwear. The company's products are distributed through department stores, better specialty stores, and the e-commerce website. For over 35 years, Kenneth Cole has leveraged his passion and unique brand platform seeking to make a meaningful impact on people's wardrobes, as well as communities in need