Job Details
Job Overview
The Manager, Marketing Analytics is a valued member of the Marketing Operations Team and collaborates to develop data driven insights to support strategic and tactic decision making. This role will take the lead on collection, interpretation and integration of all aspects of data sources to drive financial performance
This is a hands-on role that leads the translation of a variety of data into meaningful opportunities, provides insights based on a deep knowledge of brands, sales, market environment and evolving health care systems. This role contributes to the improvement of operational metrics (revenue, utilization, client satisfaction and opportunity pipeline) through the execution and development of operational processes.
Reporting Line
This position reports to the Sr. Director of Marketing Operations.
Location
This role is located onsite in East Windsor New Jersey with one (1) day a week remote.
Role Responsibilties
- Provide insights and analytics support for marketing and sales area within the acute and non-acute categories which may include product information, market landscape analysis, competitive intelligence, sales, data, pricing, or other data needed to make data-informed decisions in support of growing business and meeting financial forecasts
- Identify critical business drivers / opportunities and develop recommendations to guide strategy
Design and run:
- Management and KPI reports to support operations, sales, and business leadership
- Ad-hoc analysis to answer key questions from leadership, sales, marketing
- Reports to model future performance based on historical data, i.e. market pricing, share analysis, etc.
- Perform analysis and develop insights based on various market dynamics, including Health System impact, market access influence and other market players
- Conduct deep dives on specific topics within product areas to find root causes, identify opportunities and define solutions
- Contribute to the improvement of operational metrics (revenue, utilization, client satisfaction and opportunity pipeline) through the execution and development of operational processes
- Conduct reporting in Excel and business analysis tools such as PowerBI
- Execute operational initiatives such as opportunity management, resource planning, management tracking and forecasting, customer relationship management, customer satisfaction program, or infrastructure projects
- Partner with external organizations including consultants, data providers and information technology partners
- Generate local market insights to inform commercial strategy, planned tactics and execution
- Partner with Marketing and Sales to plan and execute key initiatives based on insights and recommendations
- Collaborate with other insights & analytics functions to align on strategy, share insights and learn from best practices
- Identifying business needs proactively and lead the day-to-day relationship and projects with sales leadership and brand teams.
- Conducting objective secondary data analysis and communicate insight story of synthesizing different sources and types of data
- Partner with Marketing, Finance, Supply Chain and Sales Operations to support business planning process
- Provide strategic guidance to support existing products and key new product launches
This is not an exhaustive list of all responsibilities, duties, skills, efforts, or requirements associated with the role. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned with or without notice.
Qualifications
- Proficient in Microsoft suite of products including Teams and Power BI preferred
- Pharmaceutical analytics and/or consulting experience is strongly preferred
- Experience with pharmaceutical data, chargeback data is preferred
- Comfort operating in a fast-paced, environment, with a focus on delivering high quality analytics, insights, and reports
- Innate intellectual curiosity, demonstrated desire to take initiative and ability to think creatively to solve problems
- Project management, quantitative analysis skills required
- Effectively work in a regulated industry
Education & Experience:
- Bachelor's degree required. Preferred degree in Mathematics, Statistics, Engineering, Finance, or Business.
- Master's degree is preferred
- 5-7 years insights and analytics experience
- 3+ years customer facing experience and/or field operations experience preferred
- 2+ years advanced analytics and data visualization skills
- Prior generic pharmaceutical experience a plus