Job Details
Job Title: Manager, Marketing Technology
Employment Type: Full Time, 40 hours/week
Reports to: Director, Live Events Marketing
WHO WE ARE
LIFE SURGE is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, LIFE SURGE exists to inspire, transform, and equip people to build their personal impact in ways that glorify God. By annually producing 25+ events and providing financial education to thousands around the nation, we do just that.
We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company!
OPPORTUNITY
Do you crave the energy of live events and have a passion for using technology to drive results?
We're a dynamic company looking for a seasoned Marketing Technology Manager to join our growing team. You'll play a pivotal role in shaping our marketing strategy by leveraging the latest MarTech tools and ensuring seamless technology integration across all our marketing initiatives.
We seek a strategic Manager, Marketing Technology, to spearhead our digital growth. In this leadership role, you'll be responsible for maximizing website performance, driving user engagement, and leveraging data insights to optimize marketing strategies and ultimately, boost event attendance.
What you'll do:
- Lead the charge: Research, recommend, and implement best-in-class marketing technology solutions (think: CRM, email marketing, marketing automation, analytics platforms, etc.) to elevate our marketing campaigns and drive attendee engagement.
- Develop and implement a comprehensive web optimization strategy, focusing on conversion rate optimization (CRO), user experience (UX), and search engine optimization (SEO) to enhance website traffic, lead generation, and overall user experience.
- Oversee the implementation of A/B testing methodologies to identify website optimization opportunities and continuously improve conversion rates.
- Integration master: Architect, configure, troubleshoot, and maintain all marketing technology configurations and integrations. This includes ensuring smooth connections between internal systems (CRMs, ticketing platforms) and external marketing tools (email marketing, social media platforms, analytics tools) via APIs, plugins, and custom integrations.
- Data whisperer: Unleash the power of data! Develop and execute data-driven marketing strategies, analyze campaign performance across integrated platforms, leverage heat maps, conversion pixels, and journey tracking tools to optimize the customer journey, and translate insights into actionable recommendations.
- Collaborate with marketing, design, and development teams to translate data insights into website improvements and marketing strategies.
- Collaboration is key: Work closely with marketing and IT departments to ensure alignment and maximize the impact of marketing technology across the organization.
- Develop and maintain clear dashboards and reporting structures to effectively communicate key website performance metrics and insights to stakeholders.
- Future focus: Stay on top of emerging marketing technologies and trends, keeping the team informed and prepared to lead the way in the ever-evolving event landscape.
Who you are:
- 5+ years of experience in marketing technology with a proven track record of success.
- Strong understanding of marketing automation platforms, CRM systems, marketing analytics tools, and experience integrating them with other technologies, APIs, plugins, etc.
- Excellent project management skills with the ability to juggle multiple priorities and meet deadlines.
- Strong analytical skills with expertise in data analysis tools (e.g., Google Analytics, A/B testing platforms).
- In-depth understanding of conversion optimization principles and best practices (CRO).
- Solid knowledge of SEO fundamentals and their impact on website traffic acquisition.
- Excellent communication and presentation skills, capable of translating complex data insights into clear and actionable recommendations for diverse audiences.
- A collaborative spirit and the ability to communicate effectively with both technical and non-technical audiences.
- A passion for live events and a desire to be part of a dynamic and creative team.
- Familiarity with web development technologies (e.g., HTML, CSS, JavaScript).
Bonus points for:
- Experience with event registration platforms and mobile app development.
- Knowledge of event ticketing systems and access control technologies.
- A strong understanding of event marketing best practices.
JOB BENEFITS
- Health, Dental, Vision, Life, Holiday, and Paid Time Off.
- Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
- High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment.
Join us at Life Surge and be part of a dynamic team dedicated to empowering individuals through transformative educational experiences. Apply now to make a meaningful impact on the lives of our customers and contribute to the growth and success of our organization.
LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.