Job Details
JOB DESCRIPTION
The Product Manager will be responsible for developing the strategy and executing the plan to grow the Ravin Archery business. Together with the executive engineering team you will define growth-oriented go-to-market strategies, clearly defining consumer and industry trends, setting a multi-year new product agenda, and partnering with the sales team to maximize sales and distribution opportunities.
PRIMARY RESPONSIBILITIES
- Collaborating with your team to define market trends, competitive set, and new product opportunities for Ravin.
- Work with sales and operations team to manage and enhance existing product line life cycles including product enhancements and/or cost savings opportunities.
- Specifying performance and financial requirements for current and future products.
- Work in conjunction with sourcing and purchasing teams to identify key new products and product improvements with domestic and overseas vendors.
- Coordinate engineering team efforts in new product development and testing.
- Accountable for accurate documentation of the PDC process, EAR and BOM development.
- Facilitates communication to key stakeholders on project performance.
- Procedural training and communication for new and revised products and components.
- Works closely with sales and marketing communications teams to identify key selling prospects of new products and support retail customer meetings.
- Leads the implementation and/or improvement of products with internal partners to deliver a world class experience while managing costs.
- Manages product launch efforts in coordination with operations, sales, and marketing team.
- Has an outstanding knowledge of competitors' products, competing materials and develops compelling arguments to support our efforts to sell Company products.
- Works with Sales to manage product positioning, pricing, and training for current and new products.
- Regularly perform pricing and competitive analysis by customer channel and recommend strategies to improve market position.
REQUIREMENTS
- Bachelor s degree in Technical or Project Management discipline
- 5 years of work experience directly in project/product management experience with proven success in growing businesses
- Strong interest in/affinity with outdoor categories, especially archery