Job Details
Product Manager (Food & Supplements)
About Wilder Fields:
Wilder is a rapidly growing, venture-backed food and agriculture company that sustainably grows fresh, flavorful, nutrient dense microgreens. We vertically farm microgreens in repurposed buildings without pesticides or fertilizer and use 98% less water and 97% less land than traditional field farming. Our goal is to become the leading grower and provider of fresh microgreens and related CPG products to supermarkets, food service companies, food manufacturers, and consumers, all while growing from $5M in sales to $75M by 2029. We see ourselves as a first-of-kind microgreens foods company that not only grows and sells fresh microgreens but also productizes them. In addition to our fresh microgreens, which are available throughout the Midwest, we have commercialized Daily Elements (www.getdailyelements.com), a microgreens-based powder that sells direct-to-consumer.
About the Role:
The Product Manager role is a broad and deep opportunity to be the first dedicated product management leader across Wilder s entire portfolio of fresh and shelf-stable products. We are looking for candidates who have a strong appetite for collaboration, innovation, and owning the implementation of product management process and discipline in a startup environment.
Reporting to the Director of Marketing, this critical role is accountable for supporting business planning, product strategy, innovation, market insights, and marketing support. This role will lead cross-functional groups, driving multiple initiatives that deliver growth and profitability while ensuring brand alignment and consumer-centricity. We welcome candidates who have broad knowledge of various Consumer Product Goods categories.
What You ll Do:
Product Strategy
Establish product management discipline and strategy within Wilder Fields by being the key driver of market research, whitespace mapping, product development roadmaps, product requirement definitions, and defining the R&D pipeline;
Monitor product line performance and identify improvement opportunities within the portfolio. Own SKU renovation and rationalization;
In partnership with Director of Marketing, develop the long term and short term product strategy and roadmap for New Product Development (NPD); and
Assist with development of insights and analytics practices across the Wilder Fields organization to support and inform short and long term business objectives.
Operations and Process Management
Monitor and report on SKU performance, profitability, trends, and customer feedback to broader organization, continuously identifying opportunities for improvement, growth, and innovation;
Define and own the product development stage gate process from discovery, scoping, business case, development, testing and validation, all the way to launch and implementation;
Work closely with Sales and Operations teams in defining the product price, promotion, and margin guidelines;
Oversee product and formulation testing, certifications, nutritional label development, ensuring adherence to standards and regulatory requirements;
Work closely with Operations team to develop and implement quality control protocols and SOPs to guarantee consistent high-quality production commensurate with defined product specs; and
Conduct competitor audits as well as internal product line audits to identify areas of non-compliance, improvements, or innovation.
Product Development
Manage and guide all facets of product development and lifecycle management across fresh and shelf-stable product lines;
Collaborate closely with R&D team to infuse market and consumer insights into product creation, fostering innovation;
Partner with Operations and Sourcing to review and improve packaging architecture systems across product lines; and
In collaboration with Brand, spearhead the development and approval of packaging artwork, ensuring it resonates with our brand identity. Coordinate with design agencies and sourcing partners to balance aesthetics, function, and cost.
Product Marketing
Be the organization s subject matter expert on products. Support the creation of marketing content and sales collateral;
Support Sales in presentations and product sell-in; Collaborate with brand, growth and digital marketing functions and agencies to launch and support product lines; and
Work closely with Sales to review strategic accounts for annual product planning process; and
Support Sales with SKU assortment recommendations.
What You Should Have:
Bachelor s degree from a four-year college or university with an emphasis in Marketing, Business or related field;
4-7 years prior marketing experience in brand management, Consumer Packaged Goods, retailer experience, and/or product management;
Experience working in dynamic, growth environments preferred;
Experience or exposure to Byzzer/Nielsen, IRI, Qualtrics preferred, but not required;
Appetite to make a mark with a high-visibility role in a rapidly growing organization;
Team player attitude and interpersonal skills to lead and coach cross-functional teams;
Ability to balance strategy and execution. Comfortable being hands-on with a can-do approach toward navigating opportunities and challenges in a startup environment;
Self-starter with effective project management and multi-tasking skills, with ability to prioritize and meet deadlines with acute attention to detail;
Excellent verbal, written, and presentation skills;
Ability to communicate effectively with teams with varying levels of technical expertise; and
Strong analytical skills essential for market and competitive evaluation, pricing, and product category management.
Compensation: Competitive and commensurate with experience. Includes base plus options for bonuses, equity options (EAP), health insurance, ancillary insurance and 401(k). Generous PTO policy.
Job Type: Full-time
Benefits:
401(k)
Dental insurance
Flexible schedule
Health insurance
Life insurance
Paid time off
Vision insurance
To apply, submit resume to ...@wilderfields.com