Job Details
Overview:
Bancroft is seeking a Marketing Outreach Coordinator who is responsible for coordinating a referral relations program, B2B content, and educational opportunities for referral sources.
About Bancroft
Bancroft is a leading regional nonprofit provider of programs and services for individuals with autism, intellectual and developmental disabilities and those in need of neurological rehabilitation.
Through innovative programs supported by clinical experts, Bancroft offers a comprehensive range of services aimed at unlocking the full potential in each person and meeting their changing needs throughout their different stages in life. Programming includes special education, vocational training and supported employment, structured day programs, residential treatment programs, community living programs, outpatient therapies and behavioral supports.
Responsibilities:
About The Role
The Marketing Outreach Coordinator reports to the Sr. Marketing Manager and works closely with members of the Marketing and Admissions teams, as well as Service Line operations and clinical leaders. The Marketing Outreach Coordinator will develop and implement marketing strategies to promote Bancroft and cultivate and nurture strong relationships with local physicians and referral sources.
Here are some highlights of what youll be doing:
Outreach
- Interacts with community leaders, physicians, clinicians, social workers, case managers, and discharge managers to maintain and develop referral relationships.
- Arrange and attend lunch meetings, meet and greets, and introductions with referrals to promote our clinics and programs
- Arrange and attend relevant conferences and events to promote our clinics and programs by targeting specific referrals
- Work with the Admissions department to meet short-term and long-range census goals
- Work closely with service line leaders to plan outreach strategies, targeting key referral source opportunities
- Maintains accurate account and contact information in CRM tool
- Manages effective target list and demonstrates effective reach and frequency
- Present relevant opportunities to improve physician and referral relations as they emerge
- Coordinate data collection and analysis and produce reports to monitor the success of the referral relations program
- Conduct research as needed
Marketing
- Coordinates webinar program in partnership with marketing and service line leaders with the support of the marketing automation agency.
- Proactively gather and produce B2B email and social media content that is timely, accurate, and creative.
- Develop and provide information for marketing materials or presentations as needed.
- Supports, promotes, and manages special events and conferences in support of strategic marketing communications objectives.
Qualifications:
Were Hiring Team Members With:
- Outgoing personality and great interpersonal skills
- A strong track record of managing relationships.
- Experience in prospecting for new business to increase market share growth.
- 1 to 3 years previous experience in sales, marketing, or outreach roles, preferably in a physician relations, business development, or healthcare marketing role.
- Ability to travel within the local region to Bancroft locations, conferences, events, and key referral offices
- Excellent written, verbal, interpersonal, and presentation skills.
- Collaboration, good communication, initiative
- Sales Force or other CRM software knowledge
- Reliable transportation and a valid drivers license required
- Flexible, and willing to learn
- Ability to work independently and as part of a team
This position is 60% local travel with one day per week in the home office in Cherry Hill, NJ, and one day per week of remote work. Occasional overnight trips may be required.
Preferred Qualifications:
- Proficiency in MS Office and Google Suite
- Experience in working in a healthcare or nonprofit setting
- Bachelors degree in a related field
EEO Statement:
Bancroft is an Equal Opportunity Employer, and supports diversity, equity and inclusion in its hiring and employment practices, so that every team member can feel a true sense of belonging, and maximize their unique potential. To this end, all applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, veteran status or any other characteristic protected by law.
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