Job Details
Luxury Brand is seeking a Director of Ecommerce who will play a pivotal role in developing and executing the global e-commerce strategy and digital marketing efforts to achieve sales targets, enhance brand presentation, and optimize the consumer e-commerce experience.
Responsibilities:
- Develop and implement strategic plans to optimize the e-commerce platform, ensuring seamless integration between marketing and IT functionalities.
- Align e-commerce strategies with overall business goals to drive revenue growth and enhance customer experience.
- Ensure the website is optimized for mobile devices, delivering a consistent and high-quality user experience across all platforms.
- Utilize data-driven insights to offer personalized recommendations and premium features that enhance the customer journey and increase average order value.
- Collaborate with IT and marketing teams to create and execute digital marketing campaigns, leveraging the e-commerce platform for maximum reach and conversion.
- Ensure marketing initiatives are effectively integrated with the e-commerce platform, driving traffic and enhancing user engagement.
- Monitor and analyze e-commerce performance metrics, identifying trends and opportunities for improvement in sales, traffic, and customer engagement.
- Develop and implement strategies to increase lead generation and conversion rates, enhancing the overall effectiveness of the program.
- Manage the implementation of new features, updates, and integrations on the e-commerce platform, working closely with IT teams to ensure seamless deployment and functionality.
- Prioritize and manage the e-commerce development roadmap, balancing short-term needs with long-term strategic goals..
- Develop and maintain relationships with internal stakeholders, external vendors, partners, and agencies to support e-commerce operations and initiatives.
- Ensure compliance with data privacy regulations and security standards, implementing measures to safeguard customer information and maintain trust in the e-commerce platform.
Leadership Responsibilities:
- Lead and manage the e-commerce team, including hiring, training, and evaluate staff performance.
- Set performance expectations, and ensure alignment with overall company goals.
- Allocate resources effectively to ensure timely and successful completion of e-commerce projects and initiatives.
- Oversee project timelines, budgets, and deliverables, ensuring projects are completed within scope and on schedule.
- Work closely with other departments, such as marketing, IT, sales, and customer service, to ensure cohesive e-commerce strategies and operations.
- Lead cross-functional meetings and initiatives, promoting effective communication and collaboration across the organization.
- Represent the e-commerce team in senior management meetings, providing updates and insights on team performance and strategic direction.
- Provide regular budget reports to senior management, highlighting key expenditures and financial performance.
Experience:
- Bachelors degree in Marketing, Business, E-Commerce, or a related field.
- 7+ years of experience in e-commerce management, preferably within the travel, hospitality, or luxury goods industries.
- Proven track record of driving online sales growth and improving customer experience.
- Strong understanding of digital marketing principles and best practices.
- Proficiency with web analytics tools, Google Analytics, and e-commerce platforms
- Experience with SEO, SEM.
- Excellent analytical, organizational, and project management skills.
- Passion for travel and a commitment to delivering exceptional customer experiences.