Job Details
About the Company:
Do you have a sense of Fashion & Footwear? Are you a change catalyst? Do you enjoy working hard to make a difference yet want a great work-life balance? If so, come join our family at Top Pick Global, headquartered in Downtown LA's Fashion District. Top Pick Global is an international Footwear company with offices located in London, New York, and Los Angeles. We are home to Rocket Dog who has been one of the leading fashion brands for juniors since 1997 while remaining true to its California roots. Kelsi Dagger Brooklyn is a brand that takes cues from thoughtful American craftsmanship and is a representative of a style that defines Brooklyn s cultural narrative. Our continued focus on a fashion-forward, innovative attitude starts at the top and continues throughout the company. At Top Pick Global, we know that every employee has something important to say and that every employee is integral to our success.
Job Title: Remote-Senior Digital Graphic Designer (Part-time)
Overview
We're looking for a Senior Digital Graphic designer to take the site and email designs and translate them into localized and personalized campaigns for our US-based consumers. Also to create multiple iterations of digital marketing content for various campaigns.
Key Responsibilities
- Work with brand e-commerce and digital marketing to define/create7 the digital seasonal position and style guide to align with the brand look and feel.
- Establish brand creative assets meeting technology requirements and visual DNA across all digital touchpoints.
- Create and execute seasonal campaign story, digital editorial calendar, and supporting illustrations/ elements to support brand creative and style guide.
- Conduct ongoing comp research on eCommerce design/ux/ui/seasonal inspiration
- Seasonally/Weekly translate feedback and input into brand-relevant creative that meets the business need, building consensus among internal stakeholders.
- Collaborate with external teams and work as brand steward to ensure externally developed digital assets are aligned with the brand style guide.
- Deliver weekly graphic elements/assets to and from external and internal teams to confirm creative meets all specs.
- Partner with content and marketing team to fulfill all production and marketing needs
- Participate in and identify creative opportunities with in-house brand photoshoots.
- Design creative components of digital programs, including, but not limited to, website creative and email, advertising and affiliate, seasonal style guides including illustrated elements and color palates as well as some social media.
- Concept and design ad hoc collateral including trend pages, continually refreshing assets to evolve with marketing strategy and consumer insights.
- Manage and adhere to project schedules and effectively report progress to meet challenging deadlines.
- Deliver assets for comment/approval according to the timelines outlined in the production detail calendar per the spec and guidelines indicated.
- Own and maintain creative production workflows, calendars, and timeline management in the product detail calendar.
- Responsible for upload of all assets to Dropbox and delivery to the development team for upload to the website.
- Manage all communication directly with developers for web-related creative updates.
- Liaise with external teams on website template development for eComm.
- Ensure quality user experience and take responsibility for successful implementation through testing.
- Remain self-motivated; willing to do what it takes, and at times take on creative and production tasks outside of defined roles.
- Demonstrate consistent, up-to-date, and relevant perspectives regarding current digital marketing, retail fashion, and technology trends.
OVERALL
seasonal themes, storyboards, trend research
style guides, digital banners, email marketing, landing pages, advertising
content strategy, editorial calendar, email creation, Eblasts, automated emails
- All of the above with multiple iterations for different segments, lifecycle status etc
THE PERSON
- Expert in Adobe graphics suite including Photoshop and Indesign
- E-commerce background
- Brand background
- Affinity with the brand, product, and consumer
- Able to work quickly and under pressure
- Able to create multiple versions of the artwork
www.kelsidaggerbk.com
www.rocketdog.com