Job Details
Salary: $55,000
Summary
At Pace we transform girls' lives through academic and counseling programs based on a gender-responsive, strength-based and trauma informed framework. Team members create a safe place for girls to learn, process, heal and begin again.
The Marketing & Social Media Coordinator will play a pivotal role in supporting Pace Center for Girls' social media and marketing strategy, driving measurable results that significantly contribute to the organization's success as well as supporting branding initiatives and other paid media projects within the advancement team.The position requires a strong grasp of current social media and marketing tools and strategies, strong analytical and problem-solving skills, and knowledge of social media platforms and analytics. This position will support all social media, branding, and marketing functions, making your contribution vital to positioning Pace Center for Girls as a leading national organization. Experience with an agency, start-up, or large not-for-profit is a plus.
Qualifications and Education Requirements
Bachelor's degree in Marketing, Communications, Digital or related field
Minimum 1-3 years of demonstrable experience
Ability to display sensitivity and respond appropriately to supporters, donors, clients, and families from diverse backgrounds.
Skills and Abilities
Strong analytical skills and data-driven thinking and knowledge of Social Media, including Facebook Business Manager, and Sprout Social.
Strong project management skills, delivering projects according to deadlines and timelines.
Excellent customer service skills with an ethos of collaboration.
Working knowledge of Asana or project management software, Constant Contact, GA4, and SEO/SEM software with an ability to quickly grasp new technologies.
Experience with Canva or other design software.
Working knowledge of file management and website platforms such as SharePoint, Umbraco, and WordPress and ability to quickly grasp new technologies.
Up to date with the latest trends and best practices in social media, digital marketing, and measurement.
Ability to evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Role and Responsibilities
Support the brand team with all owned and paid media, including social media, website, brand, and paid campaigns.
Project manager for the advancement request system and projects for the advancement engagement team, ensuring on-time and error-free project delivery.
Works with the brand manager, supporting overall social strategy, monthly content memos, inbox responses, and best practices for the National Office and 21+ locations.
Oversees all social media platforms, including posting, maintaining content calendar, and conducting ongoing research and analysis of social media and digital platforms; monitors and reviews content, outcomes, and effectiveness of social media endeavors.
Monitors all social channels, Canva accounts, constant contact communication, and other internal areas for brand integrity and compliance.
Support and create social media posts that generate demonstrated engagement and reach.
Develop reports, dashboards, and processes to monitor data quality.
Responsible for posting and maintaining Pace Pulse-SharePoint Site main page, advancement page, and marketing SharePoint files and administrative tasks.
Oversees the organization's digital assets, including the photo and video libraries and website assets.
Coordinate testing and planning of advertising campaigns in an evolving technological landscape.
Collaborate with internal teams to create landing pages and optimize user experience on our website and blog.
Collaborate with agencies and other vendor partners.
Generating ideas and suggesting strategic marketing tactics to support campaigns.
Add value to existing marketing efforts and shape projects by writing clear, error-free content.
Ability to edit and manage video assets a plus.
Other duties as assigned.
Success Indicators
Take Initiative - You see something that needs improvement, and you take action. You propose solutions to problems and research subjects that will help you do your job better. You're proactive about making sure various departments have the information they need about your projects.
Resourceful - While you may not know an answer, have created a process, or worked with a platform, you understand how to access the tools needed and the collaborative partners to take on a project and get it done. You understand how to ask for support when needed but take the lead in creating the work, checking in to ensure alignment with project leads.
Organized - You can manage multiple projects simultaneously because you keep things in order. You're timely and you document your work so others can figure out how you got the job done. You create systems that are clear and well-defined so both you and the team have a road map.
Collaborative Spirit - You can coordinate efforts with many different internal and external departments to get the job done right. You use sound judgment and intuitive analysis to interpret requests from your team and turn them into solutions that make sense for Pace. And you know to follow up to make sure everyone's on the same page.
Location: National Office
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)