Digital Marketing Specialist - Mckinley Marketing Partners

Job Details

McKinley Marketing Partner's client is looking for a digital marketing specialist to join their team. This role is heavily focused on creating content for digital marketing channels. The ideal candidate

This role operates on a hybrid schedule. Candidates must be able to commute to D.C.

Responsibilities

Create, manage, and implement marketing strategies across multiple channels (i.e., newsletters, client outreach, publications, social media, etc.)
Lead video content creation (i.e., directing, creating shot list, etc.)
Develop and manage the content calendar
Create marketing content including newsletters, blogs, text, images, videos, and graphics
Monitor and respond to emails, comments, messages, and mentions
Address customer inquiries and issues through social media channels
Use analytics tools to track and report on key performance indicators (KPIs) such as engagement, reach, and conversion rates
Analyze data to gain insights and inform future marketing strategies and campaigns
Provide regular reports to management on social media and marketing campaign performance and suggest improvements
Write newsletters as needed

Requirements

Bachelors Degree
Minimum two years of relevant experience
Proven experience managing social media platforms and creating compelling visual content; portfolio is preferred
Video content creation skills
Ability to travel nationwide for content shoots as needed

Mckinley Marketing Partners

07/01/2024

Washington,DC