Job Details
The Digital Development Manager will create and implement compelling donor-first digital marketing campaigns that engage audiences locally with the potential to scale nationally. They will use their experience reaching audiences across digital channels, building personalized audience journeys, connecting strategic vision to practical initiatives, and turning analytics into marketing plans to accelerate the growth of our digital program and raise revenue through online channels. The Digital Development Manager is accountable for the success of all revenue-generating digital channels, including email, web, and advertising. They are a creative self-starter, able to set the vision and map out a realistic plan to get there.
This is an opportunity to enter the organization at an exciting time and to make a real impact on the lives of children and families experiencing homelessness.
RESPONSIBILITIES:
Design and implement digital marketing campaigns that reach new audiences, raise revenue, and inspire long-term support for the mission.
Establish KPIs for a healthy digital fundraising program based on industry expertise and research. Measure ongoing performance and present insights and recommendations regularly to senior leaders
Implement UTM tracking, Facebook pixels, Hubspot tracking codes and other relevant technologies for ongoing measurement and analysis of marketing efforts.
Seize on strategic opportunities to align with Marketing and other key areas and channels within Development (direct mail, Events, Corporate & Foundations) and present a cohesive, audience-first approach to donor communication.
Oversee end-to-end optimization of paid media platforms (social, display, video) , from directing investments to setting up campaigns, monitoring performance, and drawing insights that support organizational priorities.
Build automated email journeys, list segmentation approaches, and A/B tests in eCRM (Hubspot) that translate marketing personas into effective donor communications touchpoints.
Make recommendations and oversee the work of vendors and internal staff to perform website changes to improve the quality of site traffic and optimize conversion paths.
Work independently to stay abreast of best practices, trends, and innovations in nonprofit marketing and fundraising.
QUALIFICATIONS:
5-7+ years of digital marketing and/or direct response experience in a nonprofit environment.
1-2 years of people management experience and demonstrated skills developing staff.
Proficiency with digital advertising platforms for display, video, and social, including 2-4 years of experience managing the ad buying process for a nonprofit. Bonus if you have experience setting up Google Grants as part of a multi-channel marketing program.
Strong understanding of CRMs, eCRMS, and the technology that enables fundraising.
Demonstrated success managing the overall performance of email campaigns, building automated drip messages, and setting up A/B tests. (Hubspot experience preferred).
Strong data analysis skills, including the ability to translate concepts for internal audiences and manage a digital fundraising program to meet goals.
Adept at working collaboratively and cross-functionally with other departments, vendors, and consultants to sort priorities and achieve results.
Comfort with taking the lead as necessary to drive plans forward and achieve programmatic goals.