Job Details
HOW THE JOB WORKS
Reporting to the Senior Director of DTC & Marketplaces @ KCP, the E-Commerce Site Operations Manager will be responsible for cultivating the experience of KCP s fast-growing online store. In this role, you will be responsible for optimizing the organization and display of products across KCP s large and constantly changing catalog to drive customer engagement and improve conversion rates. You will be partnering closely with Third-Party partners for Web Development as well as SEM, SEO. Together you will help ensure that Go-To-Market strategy reflects a unified brand identity. You will analyze the business and competitive landscape and use data and performance to support building a profitable business. You will be an instrumental piece in supporting website operations, including digital merchandising, product and site copywriting, marketing functions, and analytics.
HOW YOU WORK
- Work closely with internal teams and external strategic partners to prioritize new content creation, create best in class SEO copy for new and existing products, including but not limited to titles, bullet points, on page summary copy, category copy etc.
- Create and execute site promotional content (i.e., content assets, banners, category listing promo slots, shipping promotions, etc.)
- Manage and test pricing on site
- Build out promotional and/or event-based categories, product listing page(s) and landing pages.
- Implement website optimizations such as product recommendations, upselling/cross-selling opportunities, and search improvements.
- Regularly audit and shop the site for product or site issues. Ability to troubleshoot site issues and communicate issues to web development team.
- Serve as subject matter expert within the organization around product/category/brand performance online.
- Develop, own and manage all data analytics dashboards and reporting of site and product performance on KC.com
- Work cross-functionally with customer marketing, digital marketing, design, product development, creative, and account operations, but act as end-to-end owner of the go-to-market process
- Manage and track program launch milestones to meet targeted go-live dates
- Maintain & update the Shopify Theme Experience Highly Preferred
- Optimize on-site performance for branded product assortments to drive E-Commerce business growth and achieve revenue, profitability, and market share goals
- Ability to support our licensee for any marketplace support as needed on Amazon, Macys or others
- Special projects as assigned
SKILLS AND ABILITIES REQUIRED:
Experience in E-Commerce, CMS and project management tools
Strong analytical skills with proven ability to compile, consume, understand, and create action plans to execute on resulting data.
Hands-on experience with Shopify Plus collection build outs, filtering, and navigation set-up and maintenance.
Proven ability as a manager of a team or teams including leadership and direct management/supervision of people
Focuses on the future, consistently bringing new ideas to grow e-commerce
Ability to work multiple projects simultaneously with great attention to detail and sensitivity to deadlines and priorities
Excellent communication
Problem solver
Positive, can do attitude
EDUCATION AND EXPERIENCE REQUIRED:
- Minimum 3 years experience in a similar role in multi-channel E-Commerce
Education Requirements:
Computer equipment and level of software requirements:
- Computer skills: Word, Excel, PowerPoint and Outlook
HOW WE WORK FOR YOU
Medical, Dental, and Vision packages
401K and company match
Competitive time-off package including Unlimited PTO and Company Paid Holidays
Hybrid & Flexible Work Environment
Paid Parental Leave
Online Associate Discounts
Pre-tax commuter benefits
HOW OUR CULTURE WORKS
Our goal is to be the global standard for New York style and social consciousness. At Kenneth Cole Productions, we bring together respectful, innovative people, in a culture of, collaboration, accountability, and passion for our brand and product. We hire those who are innovative, courageous, interesting, ambitious, and genuine.
For over 40 years, Kenneth Cole Productions, Inc. has been one of the world s most recognized fashion companies. This could not have happened without one key asset: our Associates. Designing, marketing, and selling a broad range of shoes, clothing and accessories. Kenneth Cole Associates are courageous thought-leaders who are relentless in their pursuit of excellence.
As an entrepreneurial organization of energized and devoted individuals, we promote, inspire and embrace an atmosphere of mutual respect, creative thinking and results-driven accountability. We foster an incredibly collaborative workplace, which we fill with people who work hard (and play hard) together.
OUR COMPANY DESCRIPTION
Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, versatile, and functional clothing, shoes and accessories that make daily dressing effortless under the labels, Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted as well as footwear under the name Gentle Souls. The company has also granted a wide variety of third-party licenses for the production of men's and women's apparel, fragrances, watches, eyewear and several other accessory categories including children's footwear. The company's products are distributed through department stores, better specialty stores, the company-owned retail store, and the e-commerce website. For over 35 years, Kenneth Cole has leveraged his passion and unique brand platform seeking to make a meaningful impact on people's wardrobes, as well as communities in need.