Job Details
Reporting to the VP of Marketing, our client is seeking an experienced and dynamic Brand Manager to manage one of their most recognizable brands. You ll be responsible for driving the continued success of the category and the overall promotion of the brand while growing our market position, brand sales and profitability. New product and program development is a key portion of the role where you ll continually look for trends and opportunities to expand to relevant markets while managing the creation and launch of new products and programs. Knowledge of market peers and competitive price strategies is a fundamental area of the position. Strong relationships with key customers and company management will be vital to the position as well as maximizing brand awareness and customer appeal.
The ideal candidate has significant experience in understanding wholesale and retail distribution of the category. A working knowledge of dealer or retailer needs, and a firm comprehension of marketing and sales principles is critical to the success of the position. Exceptional communication skills, forwarding thinking, adaptability and leadership are key attributes of the right candidate.
You ll work cross-departmentally as the brand expert and to enable the sales teams to succeed in meeting the growth objectives. The position is very autonomous, but regular departmental and supervisor check-ins will keep you plugged in without feeling siloed.
Key Responsibilities
The duties listed below are intended to describe the overall nature and level of work being performed and are not to be taken as an extensive list of responsibilities.
Serve as the expert and passionate advocate for the brand
Manage short-term and long-term development strategies for new and existing products
Serve as the stakeholder in managing relationships with Tier 1 and key customers
Design and deploy sales enablement programs to consistently increase sales and revenue performance
Be the key stakeholder to deliver on goals and initiatives and report on KPIs weekly and monthly
Develop and implement training programs internally and externally on new and existing products and programs to drive sales and revenue performance
Collaborate with marketing team to determine marketing and promotional activities of products and programs
Work in partnership with internal and external teams in the development of new products and category expansion opportunities
Manage new product forecasts and sales plans
Manage departure planning for unsuccessful products
Perform regular competitive reviews on products and programs to maximize positioning in the market with focus on increasing new and existing business and remaining competitive
Work collaboratively with the sales team to ensure goals and initiatives are met
Report monthly on status of your brand(s) and products
Promote the brand at both retail and dealer trade shows and events
Study industry insights to determine trends and opportunities
Leverage customer and channel growth opportunities through our global distribution
Professional Experience/Qualifications
The ideal candidate should have a minimum of 10 years successful sales/management experience.
A practitioner of solution-based selling, able to develop and communicate the appropriate value proposition for each major customer/product category.
Must have a track record of building and coaching solid sales teams and achieving strong growth in Strong background in automotive aftermarket specialty category
Exceptional ability to understand buyers needs and to translate them into programs to meet those requirements
Demonstrated background in wholesale tire distribution
A proven track record of successful career performance meeting and exceeding sales goals and expectations
Ability to cross-functionally manage the product development cycle
Experience with e-commerce and retail dynamics in the off-road or specialty tire segment is a plus
Strong experience and knowledge of retail and wholesale sales and marketing principles preferred
Ability to multitask and work on several projects simultaneously
An analytical mind with a strategic approach to sales and program management
Proficient in MS Office
Demonstrated ability with project management software, preferably Asana
Strong communication skills, both written and verbal
Ability to complete projects within projected timelines
Critical thinking and problem-solving skills
Travel as needed, approx. 20%