Chicago, Illinois, Location: Chicago, IL Job Description: Develops comprehensive marketing strategies aligning with Booth s goals and objectives. Develops and implements strategies to generate and nurture leads, attracting top students to all programs. Enhances and expands the brand s presence and reputation through innovative marketing campaigns, ensuring consistent messaging, tone, and branding across all channels. Oversees digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and PPC campaigns. Leverages digital marketing techniques to reach and engage target audiences, including SEO, SEM, social media, content marketing, and email campaigns. Oversees the development and continued optimization and enhancements of Booth s website and digital platforms. Oversees the development and promotion of the Chicago Booth Magazine, digital and print. Oversees marketing strategies to promote and share faculty research and insight. Oversees market research initiatives to identify trends, opportunities, and competitive landscape to inform marketing strategies. Oversees PR activities to maintain/enhance the perception of Booth s reputation via the most impactful channels and techniques. Collaborates and works closely with other departments to ensure cohesive and integrated marketing and communication efforts, and builds strong relationships among teams. Leverages data and analytics to monitor and measure the effectiveness of marketing campaigns and optimize strategies for maximum impact. Regularly reports key KPIs to Senior Leadership, Departments, and the Dean. Leverages our analytics infrastructure and further develops our reporting architecture to enhance campaign effectiveness and measurement. Leads a department of 28+ focused on brand, digital marketing, research, and intellectual capital, fostering a culture of creativity, collaboration, and data-driven decision-making. Manages the marketing budget, ensuring effective allocation of resources to maximize impact and efficiency. Remains current with industry trends, technologies, and best practices to improve marketing efforts continuously. Oversees senior managers who plan, develop, design and implement the strategic marketing plans across the entire school. Directs, monitors and evaluates marketing communication and research programs. Provides leadership and supervision to staff through senior managers, including selection and development of staff. Performs other related work as needed. Preferred Qualifications Education: Master s degree. Experience: A minimum ten years of post-bachelor s degree work experience, including several years in a marketing role at a corporate/consulting setting or top business/professional school or university and including work in state of the art messaging, social media and branding as well as print publications. Director level experience in marketing. Experience as part of a team where partnership occurred with other members of the senior leadership team to understand complex issues and propose appropriate recommendations/solutions. Framing and/or executing various types of marketing and quantitative analysis. Demonstrated experience in developing and implementing integrated marketing strategies across multiple channels (digital, traditional, social media, etc.). Preferred Competencies Use data and metrics to make strategic growth decisions. Strong understanding of digital marketing trends, tactics and deploying/leveraging marketing automation tools. Strong familiarity with and/or appreciation for an academic setting or research driven institution. Excellent verbal, written, presentational and web-based communication expertise. Communicate effectively upward as well as downward in the organization. Effective at influencing staff, peers, senior management, and alumni. Proven ability to think strategically and implement tactical initiatives in support of the strategy along with strong leadership skills and a willingness to assume responsibility. Working Conditions This position is currently expected to work a minimum three days per week in the office. Application Documents Resume/CV (required) Cover Letter (required) The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University s Notice of Nondiscrimination. Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-###-#### or submit a request via the Applicant Inquiry Form. 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