Job Details
**Marketing Communications Assistant Manager - Kroger - Remote Eligible**
Cincinnati, Ohio **Marketing Communications Assistant Manager - Kroger - Remote Eligible**
CAROUSEL_PARAGRAPH
* Cincinnati, Ohio
* Marketing Communications
* 14345
* Associate Manager/Associate Expert / Pay Grade 60
* Global Corporate Incentive (50/50) (North America), 10% Annual
* No
* 10%
* Yes
* Renee Long
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or ** Job Description**
**OVERVIEW**
Customer Marketing (CM) is a function within Brand Experience (BX), where team members play a direct role in driving incremental volume at our Priority Retailers through design and execution of customer-centric, local-level marketing and event programs in partnership with our Brands, Sales Teams, and Retailers.
We are seeking a Customer Marketing Assistant Manager to lead account-specific customer marketing strategy at our Kroger business. This customer is on the leading edge of innovation and ecommerce when it comes to marketing. Key responsibilities for this role include development of annual strategy for priority brands across key OUs, development of campaign/creative briefs, management of budgets, and execution of projects. It requires interaction with the customer, as well as internal Sales and OU teams, and agencies. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.
This position reports to the BX Customer Marketing Manager, Kroger and is remote eligible.
**KEY ACCOUNTABILITIES**
* Lead execution of General Mills retailer customer marketing and ecommerce programs and tactics with internal and external groups
* Develop customer marketing and ecommerce plans and presentations
* Oversee creative briefs, timelines, budgets, etc. in support of customer marketing campaigns
* Conduct data/event analysis
* Attend customer meetings and foster strong working relationships with sales and marketing team members both at GMI and at retailers
* Maintain account level customer marketing budget
* Additional duties as assigned
**MINIMUM QUALIFICATIONS**
* Bachelor's Degree, preferably in Communications, Marketing, Advertising, Public Relations or Business
* Minimum of 5 years of previous marketing/promotions experience
* Demonstrated ability to translate insights into powerful marketing programs/platforms
* Understanding of how to use Digital/ Social mediums as part of a marketing mix
* Proactive leadership in identifying new opportunities and in managing day to day operations
* Exceptional team and communication skills
* Strong analytical skill set
* Ability to travel as needed
* Ability to work independently
**PREFERRED QUALIFICATIONS**
* Experience in the customer/ shopper marketing space & developing account specific marketing plans
* Experience selling to retail customers
* Understanding of marketing measurement levers and approaches
* Understanding of ecommerce and how brands win in that space
**COMPANY OVERVIEW**
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for whats next.