Job Details
Division Information
Spectrum Brands' global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.
Job Summary
The Assistant Manager, eCommerce Media will lead the execution techniques, and tactics used to increase online revenue through our paid media efforts across Amazon, Walmart, and other retailer media platforms such as Criteo, Citrus Ads, and Promote IQ. In addition to understanding the digital media landscape, you'll be expected to execute media spends in-platform.
Reporting to the Sr Manager, eCommerce Media, this position is part of the in-house media team that supports Spectrum Brands' Global Home Care and Global Pet Care business units. The individual will work closely with eCommerce Sales teams, internal Marketing teams, and our media partners.
Primary Duties & Responsibilities
(80%) Campaign Execution
- Develop, execute, and optimize PPC campaigns on Amazon, Walmart, and other strategic retail media platforms
- Monitor daily campaign performance and adjust bids and budgets as necessary
- Perform regular keyword research and utilize trending keywords in campaign strategies
- Analyze PPC campaign data and make data-driven decisions to maximize ROI
- Work closely with the marketing team to align PPC campaigns with overall marketing objectives
- Execute digital commerce media (search, display, video), creative coordination, optimization, and reporting
- Performance Analysis:
- Regularly analyze and report on PPC & SEO performance data
- Provide insights into performance trends and suggest strategies for improvement
- Develop and execute A/B testing plans for keywords and content optimization
- Budget Management:
- Manage monthly PPC advertising budget to ensure optimal use of resources
- Forecast budget needs based on historical data and marketing objectives
- Competitor Analysis:
- Monitor competitor strategies in PPC and SEO and adapt our strategies for competitive advantage
- Keep abreast of industry trends and best practices in Amazon/Walmart PPC and SEO
(20%) Other - Develop strong relationships across internal, agency, and platform/publisher partners
- Monitor consumer and competitive landscape for trends and digital best practices
- Share best practices across cross-functional partners
- Proactively look for ways to build efficiencies and automation into the team workflows, partner with manager to implement those recommendations
Education and Experience Profile - Bachelor's degree in Communications, Marketing, Analytics, or equivalent
- 1-3 years experience in "hands-on" Pay-Per-Click eCommerce role
Required Skills - Previous experience with Amazon's media platform and media mix
- Experience in Excel managing large data sets and creating visualizations
- Proven experience taking data-driven approaches to marketing and media
- Ability to handle multiple tasks, priorities, and deadlines
- Negotiation skills with media buys
Work EnvironmentThis is a remote role that will require minimal travel to the St. Louis home office, company events and/or partner visits. Working conditions are normal for an office environment.
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.