We are seeking an Associate Director of Marketing to be based in our New York office; this is a hybrid role with at least 3 days expected in-person. This role will be responsible for helping to organize and implement our marketing strategies and initiatives in North America. The individual works closely with other teams across the firm to design and ensure smooth execution of campaigns.
RESPONSIBILITIES
- North America Marketing:
- Coordinate regional marketing efforts, working with colleagues in practice groups and offices across North America, including thought-leadership opportunities, referral source and client outreach, conferences & events, content development, research, sponsorships, etc.
- Play a key role in all marketing data management and analytics activities, including:
- Assist with the launch of a new CRM system and play a key role in promoting practices and supporting efforts to keep data up to date.
- Collaborate with IT and other colleagues to ensure data and information is accessible and stored properly.
- Create marketing related reports, including data analytics.
- Identify leads to pass along to practice groups based on data.
- Act as a point person and central liaison with colleagues in practice groups and offices for marketing events, including hosted dinners, speaker panels / presentations, conferences, etc.
- Coordinate the development, availability and quality control of key marketing materials.
- Coordinate social media posts, across LinkedIn, Twitter and Instagram.
- Coordinate marketing initiatives around award submissions and league table rankings, in coordination with practice groups.
- Track and report on region-specific marketing plans to ensure efficient spend and return on investment and key performance indicators.
- Have a clear understanding of our culture and develop content and campaigns to support talent acquisition and employer branding.
- Keep abreast of latest trends and competitive landscape for strategic communications.
- Assess the effectiveness of the marketing programs on an ongoing basis.
- Website:
- Coordinate with creative and website team and any other colleagues for website changes, updated bio, headshots, presentation materials, etc.
- Serves as the point of contact for regional web development queries (to be executed by the development team).
THE PERSON
The ideal candidate must be a proactive and solution-oriented thinker with the ability to work in a fast-paced, collaborative environment. The individual will be a functional expert with specific experience in marketing and work alongside other professionals to help execute the marketing strategy for North America.
ADDITIONAL QUALIFICATIONS AND EXPERIENCE
- 5-7 years experience in a marketing-based role, ideally in a professional services firm (communications agency, consulting, law firm, etc.).
- Excellent project management and planning skills.
- Strong multi-channel campaign management experience.
- Confidence and presence to work effectively with colleagues at all levels.
- Well-rounded, adaptable and detailed-oriented individual comfortable working through challenges.
- Excellent written and verbal communication skills.
- Highly collaborative, and comfortable working in a team-based environment.
- Results focused, with a high bar for quality.
- A how can I help approach.
- A bachelor s degree in marketing, communications, or a related field of study.
Candidates must be authorized to work in the United States and not require visa sponsorship now or in the future.
This job description is only a summary of the typical functions of the job, not a comprehensive list of all possible responsibilities, tasks, and duties.
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