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Marketing Insights Principal
Apply remote type Flex locations USA, CA, Pleasanton time type Full Time posted on Posted 2 Days Ago job requisition id JR-0088430
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion and a focus on actionable insights to the Marketing organization. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun.
About the Role
Workday s Marketing Strategy, Analytics, and Planning team is seeking a Marketing Insights Principal to support our pipeline measurement, review, and action motions across Marketing. This individual will work alongside our marketing leadership team, marketing advisory team, and revenue operations team to highlight and understand key business trends, and conduct detailed analysis to extract the drivers behind those trends. This is a high impact role whose work will inform marketing strategies to maximize pipeline and revenue impact. This is a highly cross functional role that will require collaboration and clear and proactive communications. The ideal candidate has business consultation experience, thinks strategically, remains curious, and has a proven ability to effectively communicate with executives and analytics practitioners to move the business forward.
About You
Basic Qualifications:
10+ years experience in B2B sales strategy, marketing analytics, or business operations.
Experience driving and supporting marketing and sales KPIs and preparation of relevant analysis to senior executives to inform decision making.
Preparation of presentations and management documents for the Senior Leadership team, including preparing and presenting at quarterly business reviews
Understanding of B2B revenue drivers
Ability to extract insights from a large dataset and make recommendations to an executive audience
Other Qualifications:
Understanding of B2B marketing metrics, and B2B sales go-to-market models
Ability to assess and monitor pipeline health, identifying key leading indicators, and actions to change course.
Understanding of marketing measurement models
Prior experience developing marketing ROI models preferred
Experience with quantitative analysis and modeling
Ability to translate complex information into easily consumable insights
Understanding of how to align demand plans across the buyer s journey.
Proven ability to influence at all levels and work effectively with cross-functional teams.
Strong ability to use data to generate insights and recommendations, analyze issues, propose creative solutions, and improve processes
Ability to work independently, take initiative and be proactive in ambiguous situations.
Outstanding communication and presentation skills with the ability to easily and intuitively adapt content to various types of audiences.
Strong verbal and written communications skills; attention to detail and ability to refine communications and content for ideal consumption and action
Familiarity with sales and marketing automation platforms and sales content management systems.
Experienced user of Salesforce, Tableau, and Excel
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday s comprehensive benefits, please click here .
Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $160,800 USD - $241,200 USDAdditional US Location(s) Base Pay Range: $140,500 USD - $241,200 USD
Our Approach to Flexible Work
With Flex Work, we re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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Being a Great Place to Work
Are you interested in contract opportunities at Workday?
With Flex Work, we re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
About Workday
At Workday, our employees have always been our number one Core Value. We understand that everyone has unique experiences and perspectives which is why our mission is to create a safe space where all people and ideas are welcomed. Our commitment to value inclusion, belonging, and equity (VIBE) and creating a brighter workday for all is the cornerstone of all we do. Join us!
Workday is a leading provider of enterprise cloud applications for finance and human resources. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world's largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday.
Workday is proud to be an equal opportunity workplace. Individuals seeking employment at Workday are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws.
Further, pursuant to applicable local ordinances, Workday will consider for employment qualified applicants with arrest and conviction records.
We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.
Workday is committed to providing reasonable accommodations for qualified individuals with disabilities, disabled veterans, and others during our application process. If you need assistance or an accommodation due to a disability or for religious reasons, contact us at ...@workday.com.
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