Job Details
Position Details
Position Information
Position Title Director of Athletic Marketing and Enrollment Communications Department ATHLETIC ADMINISTRATION Position Category Staff Full Time Job Description
The Director of Athletic Marketing and Enrollment Communication will serve as a leader in the Department of Athletics in support of its mission, vision, and values. This role will be responsible for the coordination and strategic development, implementation, and activation of comprehensive marketing strategies. The role will also consist of sponsorship implementation, social media, fan engagement, and organizational branding outreach. The role will work collaboratively with Enrollment Management to enhance recruitment communications, market reach, and social media impact & relevance.
Required Qualifications
Bachelors degree in a related field
Preferred Qualifications
Masters degree in a related field
Physical Demands Campus Harrogate
Job Duty
Job Duty
Promote the mission of Lincoln Memorial University to all faculty, staff, students and to the community at large
Job Duty
Assist in the long-range strategic planning, outcomes-assessment processes, and day-to-day operation of the Department of Athletics
Job Duty
Work to create positive publicity for the academic and athletic achievements as well as community service initiatives for the Department of Athletics
Job Duty
Execute a public relations and marketing strategy that includes long and short-range marketing planning for athletics as well as each individual program. (Social media, fan engagement, and organizational branding outreach)
Job Duty
Serve as liaison between the Department of Athletics and Student Services and provide oversight for the Student Reward System
Job Duty
Oversight of athletic department booster program, L Club and continue to build and foster relationships with donors, supporters, and fans.
Job Duty
Provide strategic leadership for fundraising and promotional activities of the L Club and work with University Advancement to maintain donor lists and periodic correspondence with alumni and supporters of athletics
Job Duty
Develop and promote all marketing strategies tied to the L Club and game sponsorship agreements within the Department of Athletics
Job Duty
Supervision and oversight of the department s graduate assistants, student employees and internship programs
Job Duty
Develop and implement Sport-specific and department-wide marketing plans and oversight of long-range planning for marketing initiatives and events to increase brand awareness, fan loyalty, student attendance, and revenue generation
Job Duty
Oversee game/event management operations including overseeing marketing activities and implementing game management protocols
Job Duty
Collaborate with corporate sponsorships to help facilitate incremental corporate sales, and sponsorship implementation
Job Duty
Develop a comprehensive plan and calendar to effectively communicate (emails, social media, phone blasts, fan guides, other written communication) with athletic supporters and ticket purchases for all sports.
Job Duty
Perform other duties assigned by the Executive Vice President for Administration
Posting Detail Information
Posting Number S03703P Job Open Date 06/05/2024 Job Close Date 09/30/2024 Open Until Filled No Special Instructions Summary About the Institution
Lincoln Memorial University is a values-based learning community dedicated to providing educational experiences in the liberal arts and professional studies. The main campus is located in Harrogate, Tennessee. For more information about employment opportunities, contact the Office of Human Resources at 423-###-#### or ...@lmunet.edu